Acalento
Acalento is a conceptual branding and packaging project for a luxury gelato brand. I developed the entire concept and executed every stage of the project. The brand was designed to deliver a sophisticated experience across every touchpoint of its visual identity. The name Acalento was chosen to evoke warmth, comfort, and the refined heritage of Italian gelato.
The final syllable of Acalento was used in a wordplay on the card (pertencimento, talento, tanto, etc.).
The slogan also plays with language through alliteration: swirl, savor, repeat.
